Just a quick post: kudos to University of Phoenix's new agency of record, ad.com, for leveling the playing field when it comes to how affiliates generate leads. I always say that we should take away any competitive advantage that a company might have, because then you get what I call "Symmequality". That's a combination of the words symmetry and equality. For example, lead gen companies can no longer bid on U of Phoenix's trademarked terms. This is great news! Those were typically some of the worst-converting words in the industry, and they just brought everyone's numbers down while giving the companies that worked the hardest and smartest an unfair advantage, just because they worked hard and in an intelligent manner. That's "UNsymmetrINequality".
Also, mandating that all of your affiliates do things exactly the same way means that everyone gets the following message: "Hey, no more monkey business." I can say from experience that I've been Phoenix and there are no monkeys there.
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