Here at work, everyone is getting caught up in this fad known as "tracking". For example, my boss says "tracking is very simple, and it helps us to track information".
Yeah? It's also useless, did you ever think about that? So great, I know how much revenue every keyword brings in. How does that help me? Am I going to all of a sudden change my CPCs (that's Currency Paid Click-Average) based on a keyword's profitability? That would be like a storeowner deciding that he won't sell fries because he doesn't make much money off of them. What about vegetarians? Frankly, I think it's just rude.
More on this later.
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I totally agree with you. In my opinion, the best way to measure the success of keywords is how a particular keyword makes you feel on the inside. For example, one time I spent $4000 on the keyword "world peace." Even though the campaign I was running was for hair restoration, and even though I didn't actually get any conversions out of it, it felt good to be able to totally own such a great keyword. Tracking would have just gotten in the way of the vibe.
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